Press Room

Welcome to our press room, here you can read about product releases, company news and more.

Our interactive products have won several prestigious awards for their learning value, innovation, design and fun factor. Check out our Awards.

• VTech® Expands Innovative Baby Amaze™ Doll Line

  NEW YORK, February 15, 2016 /PRNewswire/ Today VTech® announces the expansion of Baby Amaze™, its innovative baby doll line that combines classic role‐play with technology and developmental learning to offer a unique, nurturing play experience. New products join the collection, which was launched in 2015 with three lead items. The line is on display at the 2016 North American International Toy Fair®....Read More
• VTech® Helps Babies Reach Developmental Milestones with Expanded, Expert‐Supported, Dedicated Baby Line

  NEW YORK, February 14, 2016 /PRNewswire/ Today VTech® announces the expansion of its successful Baby line, featuring a collection of new products, taking the total offering to more than 30 toys that deliver developmentally appropriate benefits for little ones. To ensure that the wide‐ranging Baby line of rattles and teethers, on‐the‐go toys, baby plush, soothers and playmats helps babies meet essential development milestones, they have been designed in collaboration with Dr. Lise Eliot, early brain development expert and member of VTech’s Expert Panel. Understanding that expectant mothers and new parents are faced with many options, VTech has also continued to grow its online Milestones resource. This trusted guide helps parents choose the right toys for their children to give them the best start, based on the child’s individual needs. New introductions to the Baby line are on display at the 2016 North American International Toy Fair®....Read More
• VTech® Enchants with New Princess Introductions to Award-Winning Go! Go! Smart Friends® Line

  NEW YORK, February 13, 2016 /PRNewswire/ VTech® is giving the royal treatment to its award‐winning Go! Go! Smart Friends® product line with the introduction of a new fairytale theme. The collection will introduce an enchanting kingdom of princesses, fairies and more that incorporate traditional role‐play infused with cutting edge technology for an engaging, multi‐sensory learning experience popular with toddlers and parents alike. Go! Go! Smart Friends features VTech’s proprietary MagicPoint™ technology, bringing characters and playsets to life with lights, sounds, music and motion. The line is on display at the 2016 North American International Toy Fair®....Read More
• VTech® Receives Platinum, Gold and SNAP Awards

  CHICAGO, Dec. 16, 2015 /PRNewswire/ Today VTech® announced three products received top honors from the Oppenheim Toy Portfolio. The Kidizoom® Action Cam was given a coveted Platinum Award, recognizing the most innovative and engaging products of the year. Gold Awards, presented to outstanding new products that enhance the lives of children, were presented to the Sit-to-Stand Ultimate Alphabet Train™ and Lil’ Critters Soothing Starlight Hippo™. The Soothing Starlight Hippo also won a SNAP Award, given to products that can be used by or easily adapted for children with special needs....Read More
• Update on VTech Cyber Attack Incident

  Hong Kong, 3 December 2015 – VTech Holdings Limited (HKSE: 303) today announced that FireEye’s Mandiant Incident Response services, one of the world’s leading cyber forensic teams, is assisting the Group in its response to the recent cyber attack to strengthen the security of its systems....Read More