Press Room



Welcome to our press room, here you can read about product releases, company news and more.



Our interactive products have won several prestigious awards for their learning value, innovation, design and fun factor. Check out our Awards.

  • Myla the Magical Unicorn™, VTech’s Colorful Addition to the Robotics Toy Category, Available Now

    CHICAGO, May 20, 2019 /PRNewswire/ Marking VTech’s entry into the robotic pets toy category, the company announced today the availability of Myla the Magical Unicorn™. Myla is a colorful unicorn toy that glitters with lights as she talks and sings, while introducing early concepts of color combination in a fun way. This majestic, interactive friend encourages kids to use the magic brush to choose a color from the butterfly palette and magically apply the color to her eyes, wings and horn. An international success, Myla the Magical Unicorn makes her exclusive U.S. market debut at Walmart stores nationwide and on Walmart.com....Read More

  • VTech® Named Walmart’s Toy Supplier of the Year

    CHICAGO, March 15, 2019 /PRNewswire/ VTech®, a world leader in age-appropriate and developmental electronic learning products for children, today announced it received the Walmart Supplier of the Year Award in the Toy category. Walmart, one of the nation’s largest retailers, presented the award at its annual Supplier Growth Forum held February 26-27 in Rogers, Arkansas....Read More

  • VTech® Showcases Expanded Collection of Innovative New Toys at 2019 North American International Toy Fair®

    NEW YORK, February 15, 2019 /PRNewswire/ For more than 40 years, VTech® has developed innovative toys that encourage discovery, creativity and developmental milestones through play. Today, the company reveals its new collection of exciting toys that will be on display at the 2019 North American International Toy Fair®. The lineup features an expansion into the exciting robotics toy category and additions to VTech's award-winning Kidi line of children’s electronics, infant, toddler and preschool lines and the Go! Go! Smart Wheels® line....Read More

  • VTech® Makes Debut in Robotics Toy Category with Myla the Magical Unicorn™

    NEW YORK, February 14, 2019 /PRNewswire/ Today VTech® announces the introduction of Myla the Magical Unicorn™, a colorful robotic unicorn toy that glitters with lights as she talks and sings, while introducing early concepts of color combination in a fun way. Marking VTech’s entry into the robotics toy category and remaining on-trend with the continuing popularity of unicorns, this majestic interactive friend encourages kids to use the magic brush to choose a color from the butterfly palette and magically apply the color to her eyes, wings and horn. Myla the Magical Unicorn is on display at the 2019 North American International Toy Fair®....Read More

  • VTech® and LeapFrog® Decorated with More Than 50 Awards for Top Holiday Toys

    CHICAGO, December 11, 2018 / PRNewswire/ Today VTech® and LeapFrog® announced their holiday toys have received more than 50 awards from respected parenting websites, toy industry experts, toy advisory boards and retailers. VTech’s Kidi Star Karaoke Machine™ was honored with multiple awards, along with toys from its Go! Go! Smart Wheels®, baby, infant, toddler and preschool lines. LeapFrog’s LeapStart® 3D and Learning Friends 100 Words Book™ were standouts among additional award-winning toys from the LeapStart, infant and preschool lines....Read More
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